New Belgium Brewing And Its Effect On Social Responsibility

New Belgium Brewing or NBB is a brewing company that stands apart from the competition in many ways. Who would have thought that a brewing company would be thought as an example of how an ethical and socially responsible company should be ran? The other part that is a surprise to most is that it is a fairly small corporation. It is nowhere near the size of a giant like Anheuser-Busch. So why is New Belgium so adamant about being different and a step above the competition? That is the overall focus of this case study. The main three points that will be discussed throughout the paper are, what environmental issues does the New Belgium Brewing Company work to address, does NBB’s focus on social responsibility provide a key competitive advantage, and can the company really be a socially responsible organization even though it sells alcoholic beverages? Let us face the fact, the world will not be around forever, but with the right practices we can keep it around longer. Big companies use big energy, they provide the public with many services and products, but need more energy to do it. The push to become more self-sufficient and use more renewable energy is stronger than ever. We are seeing the â€Å"go green† movement taking the US by storm with more and more companies each year deciding to make the switch. Companies are seeing that the public is very receptive to companies that are environmentally focused and conscious about communities. The New Belgium Brewing Company is specialShow MoreRelatedNew Belgium Brewing Company s Social Responsibility Practices Essay1215 Words   |  5 PagesIntroduction The New Belgium Brewing Company was founded by Kim Jordan and Jeff Lebesch in 1991. The idea for the company was by Lebesch when he was on a bicycling trip through Belgium. Since then, the company has grown steadily. According to the New Belgium Brewing Company, in 2015 New Belgium Brewing sold 914,000 barrels of beer and they are the fourth largest craft brewery as defined by the Brewers Association (New Belgium Brewing Company). This paper will mainly discuss the New Belgium Brewing Company’sRead MoreCase: New Belgium Brewing717 Words   |  3 PagesCase 4: New Belgium Brewing One of the Nation’s third-largest craft breweries, based out of Colorado, New Belgium Brewing Company, Inc. (the Company). The Company was founded in 1991, a privately held corporation. Its first operation started off in the basement of Jeff Lebesch (founder). The Company prides itself on its branding strategies â€Å"triple bottom line† and social responsibility which focuses on economic, social, and environmental factors. New Belgium’s marketing strategy links the Company’sRead MoreEssay on New Belgium Brewing Case Study1125 Words   |  5 PagesNew Belgium Brewing: Ethical and Environmental Responsibility History Belgium is home of the finest ales and have been known to brew for centuries. So when Jeff Lebesch, an electrical engineer from Fort Collins, Colorado took a bicycle trip through Belgium it made him realize there may be a market back home to sell Belgian-style ale. Jeff returned home with hopes to experiment and brew his own beer in his basement from the various ingredients he received on his trip. When his friendsRead MoreNew Belgium Brewing1433 Words   |  6 PagesUniversity New Belgium Brewing: Ethical and Environmental Responsibility Case Study Michael Strait, J.D., LL.M. Submitted in Partial Fulfillment of the Requirements for PHIL310 Ethics By Anthony Weir; 05B6315034 Colorado Springs, Colorado June 2007 1. What environmental issue does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has chosen to focus on environmental issues? New Belgium Brewing strivesRead MoreNew Belgium Brewing3841 Words   |  16 PagesWhat follows New Belgium’s Folly? Emmanuel Danmozie Lyn Scott John Towne Texas Woman’s University BUS 5133.51 April 23, 2011 Dr. Raman Executive Summary New Belgium Brewing’s original marketing strategy focused on relational marketing using a â€Å"barstool to barstool† method of marketing and creating â€Å"brand stewards† in a grassroots effort to spread the word about New Belgium’s craft beers. As the company’s brand and leadership strategy matured, the marketing became proactive and focusedRead MoreCase Study New Belgium Brewing2315 Words   |  10 PagesNew Belgium Brewing A paper submitted in partial fulfillment for the Bachelor of Science degree in Business Administration and Finance Table of Contents Page No. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Environmental Issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3, 4, 5 Strategic Philanthropy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5, 6 Ethical and Social Responsible†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6, 7, 8 Areas of Development†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8, 9 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9, 10 Resources†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreNew Belgium Marketing Analysis Essay4112 Words   |  17 Pages[pic] NEW BELGIUM BREWING CO. [pic] TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CORPORATE INFORMATION 5 SWOT ANALYSIS 9 PORTER 5 FORCES MODEL 14 PRODUCT MARKET MATRIX 22 CONCLUSION Read MoreExternal Environment Of The Brewing Industry1774 Words   |  8 PagesIntroduction This report will examine the external environment of the brewing industry using a PESTEL analysis and the internal capabilities of ABInBev using a value chain analysis in order to determine how the firm appears to compete. Following this, strategies for improving the competitive position of the company will be outlined. ABInBev is a multinational beverage and brewing company based in Belgium. It is the largest brewer in the world with a 20.8% market share (Statista, 2016) and isRead MoreCraft Brewing Economic Analysis10772 Words   |  44 Pages________________ 5 Contract Brewing Company: ________________________________________________________ 6 Regional Craft Brewery: ___________________________________________________________ 6 Large Brewery: ___________________________________________________________________ 6 The Top 10 Craft Breweries in US: _______________________________________________ 7 1. 2. Boston Beer Co. _______________________________________________________________ 7 Sierra Nevada Brewing Co. _____________________________________________________Read MoreReflection Paper On Business Ethics2881 Words   |  12 Pagesthat one is majoring in Business gives a whole new meaning to the word. About midway through the class, like a light bulb turned on, the true realization that there is much more to a business when you consider where you want to work or where you want to shop is a direct result of my BU 293: Ethics, Social Responsibility, and Sustainability class. While I was aware of the business frauds that were committed over the last ten years and some of the effects it had on individuals I could not name those

Analysis of Housing in Cape Town, South Africa - 804 Words

1- Introduction In the 1990s, Housing program in South Africa in general, and in Cape Town in particular, was still influenced by earlier housing policies and constrained by the pattern of low-income urban settlement inherited from the apartheid era, the main issue was the provision of houses for the poorest growing population, the outline of the governments’ approach to this issue is the concept of state assisted self help housing and commitment of incremental approach to housing, this policy has undermined the ability at least some of the households to utilize the kinds of urban housing which is promised by this policy .the article studied here â€Å" Housing and difference in Cape Town , South Africa† explains that the reason is that this policies assumes that urban households are small , settled and stable in composition ,and that the ties with rural areas diminish as they embed themselves in urban community and secure , reliable , income-generating work ,which falsely disregard t he fact that urban households coming from rural areas , are stretched , in the sense of including , as members , individuals who live in different parts of the country for a greater or lesser period , and who contribute to , or draw from a common resource pool .the aim is to maintain the members of the households , and to develop a secure long-term resource base for them ,in other words to â€Å"consolidate†, The article clarifies this fact through analyzing four cases of different households in CapeShow MoreRelatedThe Relationship Between Race And Educational Expectations Between Parents And Their Children1782 Words   |  8 PagesThis bibliography is a collection of articles that illustrate the story of Cape Town, South Africa, namely, that race considerations in one fashion or another permeate every facet and corner of the country s life. It appears almost impossible for South Africans of any color ever to get away, or to remove themselves, from this issue, although obv iously the reality of race relations does not bear on all groups equally or in exactly the same manner. Sadly, these same issues are a problem within theRead MoreGlobal Data On Visual Impairment1144 Words   |  5 Pageswater quality in Ghana. Prospects for water supply technology, implementative Desalination. pp. 193-203////////////////////////////////////////// Schilling, J (2006) â€Å"On the pragmatics of qualitative assessment: Designing the process for content analysis.† European Journal of Psychological Assessment, 22 (1), pp28-37.///////////////////////////////// Schirch, L (2004) The Little Book of Strategic Peace building. Intercourse, PA: Good Books.////////////////////////////// Sclar, E. 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Inspirations, sources and design considerations Touching the Earth Lightly’s source for all their design projects is to design and build so as to have the minimal possible impact on the natural and cultural landscape by providing low-tech, low-cost and sustainable designs and housing by using low-tech building methods. They are greatly inspired to create their designs byRead MoreImpact Of Climate Change On The Environment1652 Words   |  7 Pagescan occur certain key biodiversity sectors (McMahon et al., 2011). Researchers have created analysis on how changes in climate and levels of CO2 can impact different structures of vegetation and their function, including productivity in growth (Scheiter Higgins, 2008), ecosystem-based adaptation approaches and conservation plans (Cowling Egoh, 2007). There are quite the range of species in South Africa including ones that are rare and it is difficult to apply these models in order to assess theRead MoreHousing Issues South Africa7704 Words   |  31 Pagescom/locate/habitatint Sustainable urban development? Low-cost housing challenges in South Africa Allison GoebelÃÆ' Environmental Studies and Women’s Studies, Queen’s University, Kingston, Ont., Canada K7L 3N6 Abstract Low-cost housing provision has been a major focus of government in post-apartheid urban South Africa. While successes can be noted, there is growing concern regarding the social and environmental sustainability of housing programs and the impacts upon both the surrounding environmentRead MoreResponsible Tourism2892 Words   |  12 PagesEnvironment impact assessment and environmental audits: The environmental management of tourism facilities and especially hotels can increase the benefits to natural areas. However, this requires careful planning for controlled development, based on analysis of the environmental resources of the area. The planning stages helps to make choices between conflicting uses and to find ways to make them compatible. Consequently, by planning early for tourism development, damaging and expensive mistakes canRead MoreTransformative Power of Civil Society3620 Words   |  15 PagesTRANFORMATIVE POWER OF CIVIL SOCIETY IN SOUTH AFRICA. Apartheid divided people and was in favour of white people and left the majority of black people poor. This created inequality between black people and white people, thus this resulted in the people in the people who are disadvantaged by apartheid to form civil societies to help fight poverty themselves. This essay will critically discuss whether civil society has transformative potential in south Africa and also to what extent does it have transformativeRead MoreCca Written Report South Africa (Demensions of Geert Hofstede)5835 Words   |  24 Pagestake South Africa? Because South Africa is different than all of the other African countries. We made our choice to present the five dimensions of this country. South Africa has a big history and well known in other countries. For example, the separation between Black and White Which the nationalist introduced in 1948 and called the Apartheid. After Nelson Mandela stood up for the equal rights between Black and White in South Africa. There came an end of this ridiculous law. 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E-waste Cathode Ray Tube and New Equipment Free Essays

Electronic waste or e-waste is any broken or unwanted electrical or electronic appliance. E-waste includes computers, entertainment electronics, mobile phones and other items that have been discarded by their original users. E-waste is the inevitable by-product of a technological revolution. We will write a custom essay sample on E-waste: Cathode Ray Tube and New Equipment or any similar topic only for you Order Now Driven primarily by faster, smaller and cheaper microchip technology, society is experiencing an evolution in the capability of electronic appliances and personal electronics. For all its benefits, innovation brings with it the byproduct of rapid obsolescence. According to the EPA, nationally, an estimated 5 to 7 million tons of computers, televisions, stereos, cell phones, electronic appliances and toys, and other electronic gadgets become obsolete every year. According to various reports, electronics comprise approximately 1 – 4 percent of the municipal solid waste stream. The electronic waste problem will continue to grow at an accelerated rate. Electronic, or e-waste, refers to electronic products being discarded by consumers. Introduction of E-Waste †¢ E-waste is the most rapidly growing waste problem in the world. †¢ It is a crisis of not quantity alone but also a crisis born from toxics ingredients, posing a threat to the occupational health as well as the environment. †¢ Rapid technology change, low initial cost, high obsolescence rate have resulted in a fast growing problem around the globe. †¢ Legal framework, proper collection system missing. †¢ Imports regularly coming to the recycling markets. †¢ Inhuman working conditions for recycling. †¢ Between 1997 and 2007, nearly 500 million personal computers became obsolete-almost two computers for each person. †¢ 750,000 computers expected to end up in landfills this year alone. †¢ In 2005, 42 million computers were discarded †¢ 25 million in storage †¢ 4 million recycled †¢ 13 million land filled †¢ 0.5 million incinerated IT and telecom are two fastest growing industries in the country. †¢ India, by 2008, should achieve a PC penetration of 65 per 1,000 from the existing 14 per 1,000 (MAIT) †¢ At present, India has 15 million computers. The target being 75 million computers by 2010. †¢ Over 2 million old PCs ready for disposal in India. †¢ Life of a computer reduced from 7 years to 3-5 years. †¢ E-Waste: Growth Over 75 million current mobile users, expected to increase to 200 million by 2007 end. †¢ Memory devices, MP3 players, iPods etc. are the newer additions. †¢ Preliminary estimates suggest that total WEEE generation in India is approximately 1, 46,000 tonnes per year. E-waste: It’s implications : †¢ Electronic products often contain hazardous and toxic materials that pose environmental risks if they are land filled or incinerated . †¢ Televisions, video and computer monitors use cathode ray tubes (CRTs), which have significant amounts of lead. †¢ Printed circuit boards contain primarily plastic and copper , and most have small amounts of chromium, lead solder, nickel, and zinc. †¢ In addition, many electronic products have batteries that often contain nickel, cadmium, and other heavy metals . Relays and switches in electronics, especially older ones, may contain mercury. †¢ Also , capacitors in some types of older and larger equipment that is now entering the waste stream may contain polychlorinated biphenyls (PCBs) . You can reduce the environmental impact of your E-Waste by making changes in your buying habits, looking for ways to reuse including donating or recycling. Preventing waste to begin with is the preferred waste management option. Consider, for example, upgrading or repairing instead of buying new equipment to extend the life of your current equipment and perhaps save money. If you must buy new equipment, consider donating your still working, unwanted electronic equipment. This reuse extends the life of the products and allows non-profits, churches, schools and community organizations to have equipment they otherwise may not be able to afford. In South Carolina, for example, Habitat for Humanity Resale Stores, Goodwill and other similar organizations may accept working computers. When buying new equipment, check with the retailer or manufacturer to see if they have a â€Å"take-back program†Ã‚  that allows consumers to return old equipment when buying new equipment. Dell Computers, for example, became the first manufacturer to set up a program to take back any of its products anywhere in the world at no charge to the consumer. And, when buying, consider products with longer warranties as an indication o f long-term quality. How to cite E-waste: Cathode Ray Tube and New Equipment, Papers E-waste Cathode Ray Tube and New Equipment Free Essays Electronic waste or e-waste is any broken or unwanted electrical or electronic appliance. E-waste includes computers, entertainment electronics, mobile phones and other items that have been discarded by their original users. E-waste is the inevitable by-product of a technological revolution. We will write a custom essay sample on E-waste: Cathode Ray Tube and New Equipment or any similar topic only for you Order Now Driven primarily by faster, smaller and cheaper microchip technology, society is experiencing an evolution in the capability of electronic appliances and personal electronics. For all its benefits, innovation brings with it the byproduct of rapid obsolescence. According to the EPA, nationally, an estimated 5 to 7 million tons of computers, televisions, stereos, cell phones, electronic appliances and toys, and other electronic gadgets become obsolete every year. According to various reports, electronics comprise approximately 1 – 4 percent of the municipal solid waste stream. The electronic waste problem will continue to grow at an accelerated rate. Electronic, or e-waste, refers to electronic products being discarded by consumers. Introduction of E-Waste †¢ E-waste is the most rapidly growing waste problem in the world. †¢ It is a crisis of not quantity alone but also a crisis born from toxics ingredients, posing a threat to the occupational health as well as the environment. †¢ Rapid technology change, low initial cost, high obsolescence rate have resulted in a fast growing problem around the globe. †¢ Legal framework, proper collection system missing. †¢ Imports regularly coming to the recycling markets. †¢ Inhuman working conditions for recycling. †¢ Between 1997 and 2007, nearly 500 million personal computers became obsolete-almost two computers for each person. †¢ 750,000 computers expected to end up in landfills this year alone. †¢ In 2005, 42 million computers were discarded †¢ 25 million in storage †¢ 4 million recycled †¢ 13 million land filled †¢ 0.5 million incinerated IT and telecom are two fastest growing industries in the country. †¢ India, by 2008, should achieve a PC penetration of 65 per 1,000 from the existing 14 per 1,000 (MAIT) †¢ At present, India has 15 million computers. The target being 75 million computers by 2010. †¢ Over 2 million old PCs ready for disposal in India. †¢ Life of a computer reduced from 7 years to 3-5 years. †¢ E-Waste: Growth Over 75 million current mobile users, expected to increase to 200 million by 2007 end. †¢ Memory devices, MP3 players, iPods etc. are the newer additions. †¢ Preliminary estimates suggest that total WEEE generation in India is approximately 1, 46,000 tonnes per year. E-waste: It’s implications : †¢ Electronic products often contain hazardous and toxic materials that pose environmental risks if they are land filled or incinerated . †¢ Televisions, video and computer monitors use cathode ray tubes (CRTs), which have significant amounts of lead. †¢ Printed circuit boards contain primarily plastic and copper , and most have small amounts of chromium, lead solder, nickel, and zinc. †¢ In addition, many electronic products have batteries that often contain nickel, cadmium, and other heavy metals . Relays and switches in electronics, especially older ones, may contain mercury. †¢ Also , capacitors in some types of older and larger equipment that is now entering the waste stream may contain polychlorinated biphenyls (PCBs). You can reduce the environmental impact of your E-Waste by making changes in your buying habits, looking for ways to reuse including donating or recycling. Preventing waste to begin with is the preferred waste management option. Consider, for example, upgrading or repairing instead of buying new equipment to extend the life of your current equipment and perhaps save money. If you must buy new equipment, consider donating your still working, unwanted electronic equipment. This reuse extends the life of the products and allows non-profits, churches, schools and community organizations to have equipment they otherwise may not be able to afford. In South Carolina, for example, Habitat for Humanity Resale Stores, Goodwill and other similar organizations may accept working computers. When buying new equipment, check with the retailer or manufacturer to see if they have a â€Å"take-back program†Ã‚  that allows consumers to return old equipment when buying new equipment. Dell Computers, for example, became the first manufacturer to set up a program to take back any of its products anywhere in the world at no charge to the consumer. And, when buying, consider products with longer warranties as an indication of long-term quality. How to cite E-waste: Cathode Ray Tube and New Equipment, Papers

Anger of Achilles Painting free essay sample

On my mission to find a painting that either caught my eye or would stop me dead in my tracks, I discovered â€Å"The Anger of Achilles. † This oil painting seemed to call me hither to take a closer look. As I walked closer, the painting became more clear and vivid. It was as if Jacques-Louis David was oil painting in high definition. This is a stunningly clear oil painting. So clear, it resembles a modern day photograph. The expression on the faces of each character in this painting drew me in even more. I wanted to know more: Why? Who? What was about to happen? At first glance, it seemed as though the woman in the background, Clytemnestra the mother, is being disturbed. King Agamemnon, the man portrayed in the foreground, appears to be directing the soldier, Achilles, as he is about to strike. After reading the history behind the painting, I better understand the expressions shown and see how they enhance the story that David is portraying. According to Greek Mythology, Achilles was supposed to be made invincible by dipping him in the river Styx, but forgot to wet the heel she held him by, leaving him vulnerable, so he could be killed by a blow to that heel. Thus the term â€Å"Achilles heel† was originated. David was very successful in showing the anguished Clytemnestra. It appeared she was at the brink of tears; or had been crying. It also appears as though she was deeply saddened by her daughter, Iphigenia’s situation. David is recognized as one of the most influential French painters in the neoclassical era. He participated in the French Revolution and taught several pupils in the early 19th century. In June 1825, David embarked upon improving the 1819 version of his â€Å"Anger of Achilles. † David told his friends, â€Å"This painting is what is killing me. † In October of that same year, he died. This particular painting is portraying deep anger, anguish, fear, and authority. I believe he wanted to show the anger and disappointment of Achilles; all the while, showing the anguish of her mother Clytemnestra, as she faces a great loss. Meanwhile, her father Agamemnon, is showing full confidence in his authority to control the situation. The light centers on Iphigenia, the daughter, as the main subject in the painting. Your eyes move immediately to her mother Clytemnestra, then to Achilles, and lastly to the father; in a counterclockwise motion. All of the characters are sized to resemble a photograph or life-like proportion. There appears to be a lot of motion in the portrait. David shows maximum movement, by the use of lines in curved and diagonal strokes. The colors are used to determine the direction your eyes move across the picture. Iphigenia’s pale white shirt is used as the central focal point. Clytemnestra also has on white, but it is a less vibrant hue. The bare back of Achilles in a nude tone, grasps the light in the foreground. Lastly, the red robe worn by Agamemnon catches your eye as an authority figure. The warm colors of red, yellow or gold are in abundance, with a touch of cool blue on Achilles robe. This is definitely a representation painting. The spacing of each character makes them look three-dimensional instead of flat or two-dimensional. A vanishing point is the prospective use in this painting. The purpose of the oil painting is to show social status or royal protocol. Achilles is painted as a mighty solider; a man of strength about to strike. His purpose is to avenge Iphigenia’s honor. The authority shown on King Agamemnon, father of Iphigenia, is emphasized by the diagonal depiction of his arm pointing downward, but toward Achilles. The direction of the arm pointing downward portrays the direction his authority is directed. This work reveals an ageless story of love that will never be; the loss felt by Clytemnestra for the sacrificing of her daughter. Also, Achilles’ loss of his love by deceit from Iphigenia’s father Agamemnon. In Greek mythology, things are never as it seems. The promise to Achilles to have Iphigenia’s hand in marriage was not as it seemed either. This work of art is such a vivid and amazingly clear oil painting. I found myself unable to look away. It captured my attention first by the amazing colors created by David. Secondly, I was drawn to the facial expression on the faces of Iphigenia and Clytemnestra. I instantly wanted to know the story behind the portrait. This work of art simulated me on a personal level. A mother, who appears deeply hurt, sustained my attention. After taking in the entire subject matter, I remembered the stern authority illustrated in Agamemnon’s expression and body language. It became a personal experience of how a father ruled over the family decisions. I learned the family dynamic continues to be illustrated, as it is in a biblical sense, by indicating the father is always the head of the family. Clytemnestra does not agree with the situation, but submits to her husband’s final decision. In conclusion, this famous oil painting by Jacques-Louis David is based on Greek mythology but appears to be a situation related to real life. The situation portrayed can be understood by most parents and children. This painting has stood the test of time, because the story can be related to many generations. The depiction of each character is clear and concise. It is as clear as a photograph. It allows all the details of the story to come to life; as the artist intended to portray. I will remember the experience of pure emotion in a two-dimensional painting, created to look so three-dimensional or life-like.